This document outlines a 10 point plan to secure future growth and fundraising effectiveness. It discusses understanding data and managing expectations, applying the 80/20 rule to focus efforts, taking care of donors through personalization and feedback, getting more donors through monthly giving, and bringing it all together through discipline, understanding supporters, and identifying top donors. The key measures discussed are net income rather than ROI, focusing on long term donor value, and using data to make strategic decisions.